Tuesday 15 November 2011

Reflection


The creating of this blog has been a wonderful experience as it gives me a new knowledge about the principles of document design and various publication issues. Schirato & Yell (2000) mention same message may be interpreted differently based on the reader's beliefs and values. Thus, I have taught to be aware and sensitive to cultures so that I will not offend my readers that might come from different backgrounds.

Besides, this project has improved my ability to design web document, helping me attract people’s attention while striving to be constantly interesting. Indeed, texts and images should complement each other as they are equally effective in delivering meaning in document design (Kress and van Leeuwen, 2006).

Being a responsible and ethical blogger, I know that I should not commit plagiarism in order to avoid defamation and copyright infringements. At last, I hope that this blog provides sufficient insight based on my knowledge, and is beneficial to my audiences.

(Source from: Mycrap. tumblr)
References
Kress, G & van Leeuwen, T 2006, ‘Chapter 5: The meaning of composition’, Reading images: The grammar of visual design, 2nd edn, Routledge, New York, USA.

Schirato, T & Yell, S 2000, Communication and cultural literacy: an introduction, 2nd edn, Allen & Unwin, St. Leonards.

Differences between fair use of copyrighted material and plagiarism

Source from Stutterstock



The birth of Internet has made life easier for users; a wide range of information will pop up on the screen just by clicking the mouse. However, there is a growing concern about the unfair use of copyrighted material whereby people do not often seek permission before using the material, which has certainly led to the rise of online plagiarism.

An article ‘Copyrighted material: fair and unfair use’ which was featured in a blog post by Pichon revealed that, Wayne Hoehn was sued by a copyright holding company for reposting a copyrighted article on a discussion site. Owing to his posting was not correlated to any commercial purpose; he was then pardoned by judges.

Generally, those who copy and reproduce copyrighted digital content without permission are deemed to be doing something illegal. The copyright fair use law allows public to copy or distribute copyrighted materials in a reasonable manner without the owner's permission (Stim, 2011). To avoid the misinterpretation of ‘fair use’, copyrighted works can only be used for specific purposes such as criticism, teaching, news reporting, comment, scholarship and research (Blackboard Inc, 2000).

(Source from: Maisagonzalez)
Instead, plagiarism has a different meaning, which is representing someone else's work as your own (Blackboard Inc, 2000). Plagiarism occurs when someone fails to credit the works of another author when using their information. According to the discussed article, some editors willing to oversee minor plagiarism especially when a deadline is due. Presnall (cited in Snow, n.d) explains that ‘although the technology of catching plagiarism currently has the upper hand, the technology of cheating will eventually evolve to beat it—which will lead to more sophisticated detection systems, leading in turn to better cheating systems’. Thus, the problem of plagiarism will not come to an end.

In conclusion, we should have a basic understanding of what is fair and unfair use of copyrighted materials so that we aware of what we can or cannot do with other people’s work. Being an ethical and responsible blogger and journalist, we should follow the appropriate ways when using other’s material to avoid plagiarism and being sued by the company and creator.

Reference
Blackboard Inc 2000, Copyright, fair Use, & Educational Multimedia FAQ, viewed 15 November 2011,

Pichon, F 2011,'Copyrighted material: fair and unfair use, World Editor Forum blog posting', 22 June, viewed 15 November 2011,

Snow, E (n.d), Teaching Students about Plagiarism: An Internet Solution to an Internet Problem, viewed 15 November 2011,
<http://innovateonline.info/pdf/vol2_issue5/Teaching_Students_about_Plagiarism-__An_Internet_Solution_to_an_Internet_Problem.pdf>.


Stim, R 2011, The 'Fair Use' Rule: When Use of Copyrighted Material is Acceptable, viewed 15 November 2011,

‘Racist’ Ramadan ads was taken off the air by Media Prima

Advertising can be used in several ways such as promoting products and services or sending out messages to influence one’s thinking. Based on ethical advertising standard, any form of discrimination with components based upon race and religion should not be included in advertisements (International Charter, 2011). However, this has become a major issue in Malaysia’s advertising industry.

An article ‘Media Prima pulls out ‘racist’ Ramadan ads’ which was featured in The Malaysian Insider online newspaper on 2 August 2011 reported that, Media Prima has been heavily criticized by the Malaysian public in releasing the Ramadan commercial that tinged with racism and sexism on the 8TV channel. A Chinese girl depicted as being obnoxious, openly eating and wearing revealing clothing in public during the fasting month was deemed offensive by the public.


According to Schriver (1997), message interpretation may be differing depending on the reader's background knowledge, attitudes, and values. In this case, the offensive Ramandan commercial has been interpreted differently by the Muslim and non-Muslim. The 8TV chief executive officer claimed that the purpose of commercial was to advise non-Muslims on how to behave during Ramadan. However, for non-Muslim, it has been viewed as a racist advertisement, insulting and disrespectful to their culture and belief.

Synder (2011) explains establishing a private and internal ethics discussion would prevent companies from pull ads attacked by the public. Since there are multiple ethnics and cultures in Malaysia, advertisers must fully understand and take the situational and cultural context into account before making an ads and releasing it to the public so it will not misinterpret the intended meaning behind the commercial by the target audiences. 

In conclusion, it is important to be sensitive and aware of potential advertising restriction, particularly in areas with diverse cultures and beliefs. Doing proper research before releasing an advertisement might prevent a potential public backlash. Failure to do so will result in a public protest, leading to a loss in company reputation, such as in the case of Media Prima.

References
International Charter 2011, Ethical Advertising Standard, viewed 15 November 2011,
<http://www.icharter.org/standards/eas405/>.


Schriver, KA 1997, Dynamics In Document Design: Creating Text for Readers, Wiley Computer Pub, New York.


Synder, W 2011,'Making the case for enhanced advertising ethics', Journal of Advertising Research, vol. 51, no.3, pp. 477-483.


Yow, HC 2011,'Malaysia: Media Prima pulls out 'racist' Ramadan ads', The Malaysian Insider, 2 August, viewed 15 November 2011,

Social Media has contributed to the success of Egyptian revolution

Today social media has been widely used as a powerful tool to bring social, economic, cultural and political change in many parts of the world (Cruz, 2011). As new technology and politic become more interlaced, many activists has started using this new online tool to make their voices heard to the world for political reform.


An article 'How Social Media Is Keeping the Egyptian Revolution Alive' showed how social media, citizen journalism and crowdsourcing have kept the Egyptian revolution to succeed in removing the President Hosni Mubarak in power despite the army effects to remove social networking sites and block the Internet access.


(Source from: cyg-x-1.deviantart)

(Source: mideast. foreignpolicy)

According to Habermas, the normative notion of the public sphere are developed as part of social life where citizens can discuss and exchange views on important issues such as political matters in order to form public opinion and achieve common good (Thornton, 1996). Social media such as Twitter and Facebook have contributed to the success of the Egyptian revolution as it allowed activists to plan campaigns against the army and authorities. It is clear that the social media plays a role in the democracy process within the participation of public sphere.

Besides, citizen journalism has been a growing phenomenon that allows the masses to post and share pictures or articles about politics and current event globally in minutes, keeping the government transparent. As a result, Twitter has worked in the Egypt society to reveal the wrongdoings of their government. This can be called a form of crowdsourcing, which is ‘a way to harness collective intelligence for journalism, as readers’ donations accumulates into judgments about the issues that need to be covered’ (Aitamurto, 2011, p. 429). 

In conclusion, social media has been taking over the role of conventional media in delivering news and messages to wider audiences. The dispute in Egypt has displayed the strength of Twitter and Facebook for both informing and organizing people. Blogging and citizen journalism for social justice has brought in online activists to strive for freedom and democracy in the Egyptian Revolution. Indeed, social media make it possible to find out what was going on in Egypt to its citizens and other part of the world. 


(Source from: Jadaliyya)

References
Aitamurto, T 2010, The Impact Of Crowdfunding on journalism,online, viewed 14 November 2011, < http://www.pbs.org/mediashift/2011/09/how-social-media-is-keeping-the-egyptian-revolution-alive256.html>.

Aitamurto, T 2011, ‘The Impact of Crowdfunding on Journalism’, Journalism Practice, vol. 5, no 4, pp. 429-445.


Cruz, T 2011, Notes on social media and political change, viewed 14 November 2011,

Thornton, A. 1996, Does Internet create democracy, viewed 14 November 2011<http://www.zipworld.com.au/~athornto/thesis2.htm>.




An image of Hillary Clinton and Audrey Tomason being deleted in Orthodox Jewish newspaper

In this digital age, photojournalism is always replete with photo manipulation. Although ‘technical advancement has helped photojournalism be more effective in many ways, it has created ethical challenges in making deception and less transparent’ by eliminating or adding element to a picture (Quinn & Spence, 2004).

An article 'Orthodox Jewish paper apologises for Hilary Clinton deletion' which was featured in Guardian Newspaper on 10 May 2011 reported that, New York based Di Tzeitung newspaper has apologised for digitally removing an image of US secretary of state, Hillary Clinton and the counterrorism director, Audrey Tomason in the photograph of White House Situation Room during critical moments of the raid with Obama national security team. 


(Source from The Guardian)
Before





(Source from The Guardian
 After
Schirato & Yell (2000) explain meaning in the same texts or pictures can be interpreted differently based on different cultural and situational context within a community. Hence, it is understandable why the altered picture of two women has been interpreted in a different way by Jewish and non-Jewish community.

Based on Orthodox Jewish culture, showing women images are considered ‘immodest’. They respect Clinton for her accompliments, not how she looks like. According to CNN (Ravltz, 2011), Di Tzeitung claimed that it is religiously mandated and they have the right to edit under the rights protected by U.S Constitutional. However, it has caused a misunderstanding to non-Jewish community as it was perceived as disrespectful to women.

Indeed, photojournalist must uphold the standard of ethic as a industry and profession (Bersak, 2006). Despite the code of ethic, they must be sensitive to the situation and cultural background to meet the expectation of different ethnics. In this issue, Di Tzeitung has respected the Jewish law by not publishing the women figure; however, it has given false intended messages and evoked dissatisfaction among non-Jewish community.

In conclusion, picture manipulation should be avoided if possible; however, a mark represents manipulation should be showed clearly if it is done of neccessity (Harris, 1991). Thus, in this case, the editor should state the altered picture as an edited version in a caption or an accompanying text to avoid any misinterpretation.

References
Bersak, DR 2006, ‘Ethics in photojournalism: past, present, and future’, MSc thesis, Massachusetts Institute of Technology, Massachusetts, viewed 1 November 2011, <http://web.mit.edu/drb/Public/PhotoThesis/>.

Harris, CR 1991, ‘Digitization and Manipulation of News Photographs’, Journal of Mass Media Ethics, vol. 6, no. 3, pp. 164-175.

Quinn, A & Spence, E (ed) 2004, Manipulation Photojounalism: Is it ethical? Is it corrupt, Centre for Applied Philosophy and Public Ethics, The Australian National University.

Ravltz, J 2011, ‘Religious paper apologizes for erasing Clinton from iconic photo', Cable News Nework, 9 May, viewed 14 November 2011,

Schirato, T & Yell, S 2000, Communication and cultural literacy: an introduction, 2nd edn, Allen & Unwin, St. Leonards.

The Guardian 2011, ‘Orthodox Jewish paper apologizes for Hillary Clinton deletion’, The Guardian, 10 May, viewed 14 November 2011,<http://www.guardian.co.uk/world/2011/may/10/jewish-paper-apologises-hillary-clinton>.

Wednesday 24 August 2011

Screen vs Print document design

Friedman (2008) states sophisticated instruments do not often provided by traditional techniques in customizing print layouts whereas web users could not control over typography which mean how text appears because the structure of wed page are mostly determined by web browser. Nielsen (1999) explains there are 3 main differences between screen and print design in term of dimensionality, navigation, Response Time, Resolution, and Canvas size:


Dimensionality
Print document design- Its layout is 2 dimensional and readers can easily choose and turn the page. Printed document such as posters and newspapers often created in fixed canvas size.



Screen document design- Its web design is 1-dimensional, N-dimensional and small amount of 2-dimensional layout. Users are able to scroll the page up or down throughout their reading experiences. However, placement of elements of web page has been limited by HTML text and page can only be adjusted based on different sizes of window.


Navigation
Print document design- Page turning provide a simple interface for readers. However, Web design consists of limited page turning and therefore, readers do not perceive it as design elements.


Screen document design- Hypertext navigation consists of major web design components which require people to consider the appearance of links, hyperlink, visualize user's location and information architecture. Besides, user's experiences are dominated by the 'look and feel' of websites as they are able to browse around the world. It will generate strong emotional effect rather than having readers to focus seeing the page. 


Response Time, Resolution, and Canvas size
Print document design- It enable faster speed so that readers can turn the newspaper pages within a second. Huge size of visible space in newspaper is created to make a clear and organize layout for reader to go on reading. Yet, the quality and type of images are not as sharp as the resolution of a web page. 


Screen document design- It often provides small canvas layout due to limited screen size. Besides, screen document has word count limit because impatient online users are possibly scan rather than read the whole document.


Example of print document design, the Guardian newspaper: 

Source from smashing-magazine.com

The printed newspaper above used multiple colors to balance the contrast between legibility and visual appeal. Different news contents is separated under different headings (see the right column) to have an organize structure. Besides, the main picture at center place also supported the content and headline.

Example of screen document design, my weblog:




The first image is used to provide visual effects in order to attract reader's attention. Whereas, the second image is used to explain the discussed theory so that readers can have better understanding on the topic. Online users could have interactive movement as they can click into whatever links at the side bar for further readings. 

Lastly, Benetos (2005) states content and presentation designs must be regarded in shifting text from one medium to another. He believes good writing, design and text choices are driven by strong reflection of purpose, intent of content and the needs of readers.

References
Nielsen, J. 1999, Differences Between Print Design and Web Design, viewed 24 August 2011,
http://www.useit.com/alertbox/990124.html


Friedman, V. 2008, Award-Winning Newspaper Designs, viewed 24 August 2011,
http://www.smashingmagazine.com/2008/02/11/award-winning-newspaper-designs/


Benetos, K. 2005, Design considerations when writing: print vs screen, viewed 21 August 2011,
http://tecfa.unige.ch/staf/staf-k/benetos/staf13/per5/lire.html

Tuesday 23 August 2011

New form of media publishing


Source from new-wavemedia.com


Naughton (2006) describes that people in the past were uncreative and passive due to the lack of publication opportunities and interactive tools. Unlike today, every users can be online journalists via blogging that has been powered in many ways by social media such as Youtube,Twitter, Facebook, alternative online newspaper and so forth. According to Scott Rosenberg (Catone, 2010), explains a new home for minutiae around the blogosphere such as status updates, shared links, passing observations and authorize blogs for longer form, more valuable writing are now provided by social media. 


‘What's a video worth if a picture is worth thousand words’


Source from digitaltrends.com

YouTube, allows internet users to upload and share video contents with the world. Comscore (2011) states YouTube.com is ranked as the top online video content property in April with 142.7 million unique viewers in Google site. 

Youtube has been utilized as a medium to promote and publicize the presidential candidates as well as celebrities. According to Nord (Kindblom, 2009), parties and politicians distribute unfiltered information via Internet to the citizens without having to pass the needle eye of journalists and editors. For instance, Barack Obama announced his candidature by posting short video on his homepage during 2008. This can also encourages the interpersonal relationship between these people with the audiences. 

Hanson and Haridakis (2008) mentions YouTube is more than a substitute for the traditional TV news delivery system. Users are allowed to replay or select specific contents which they may have missed on TV. However, this new form of media presents real challenge dealing with copyright issue. According to Bromberg (Bentley, 2007), states any videos that violating Digital Millennium Copyright Act will be taken down by YouTube authority.

Walsh (2006) explains multimodals contain meaning that is communicated through different modes while affordance lies in how the words are used in the text. For instance, visuals and graphics contexts such as YouTube videos can be attached to our online blogs in order to it more attractive and understandable to readers.

References
Naughton, J. 2006, Blogging and the emerging media ecosystem, viewed 22 August 2011,
http://reutersinstitute.politics.ox.ac.uk/fileadmin/documents/discussion/blogging.pdf


Cathone, J. 2010, a Look Back at the Last 5 Years in Blogging, viewed 23 August 2011, 
http://mashable.com/2010/08/03/last-5-years-blogging/


ComScore 2011, comScore Releases April 2011 U.S. Online Video Rankings, viewed 23 August 2011
http://www.comscore.com/Press_Events/Press_Releases/2011/5/comScore_Releases_April_2011_U.S._Online_Video_Rankings


Kindblom, L. 2009, Analysis of Video Filmed Speeches Published on the Internet in the
American Democratic Party Primary Election, viewed 23 August 2011,
http://ac-journal.org/journal/2009/Winter/Articles/110408%20Analysis%20of%20videofilmed%20speeches.pdf

 
Walsh, M, 2006. The ‘textual shift’: Examining the reading process with print, visual and multimodal texts

Sunday 21 August 2011

Types of blogging communities & methods to build blogging communities

How to interact with other counterparts?

source from moneymakingboy.blogspot.com

Blogs have taken new dimension in forming online communities which is known as blogging communities, it provides opportunity to socialize, share messages within a group and increase traffic to your own blog and site. According to Kinkeldei (2007), blogging community is defined as,


‘Blog communities aggregate the individual and independent blogs of a number of people 
with a shared interest – the same cause, similar political views, business interest, etc’

She also mentions blog communities transmit idea of sustaining communication and connections of a social network amongst distinct groups of people with an akin mindset. 

Bloggers,


Hines (2011) proposes it is beneficial to create own loyal community base as it drives more traffic to your site, generates income by charging readers entry fees or privileges contents. Building community can be done through visit and comment on others' blog, active comment bar such as Livefyre and Disqus, share and link posts to others' blogs and social networking websites such as Facebook, Twitter and RSS for further discussion and to show interactive. 

White (2006) explains there are 3 types of blogging communities:

The Single Blog/Blogger Centric Community



This is also known as 'the one blog' which own by one owner and organization but involves multiple authors writing in a blog. Readers are able to comment and know the blogger as well as other commentors. Commentors can also get to know each other by sharing their individual information through private e-mail, MSN and etc. Basically, only central blogger can control power over community by setting topic, rules and norms of engagement. Therefore, community would split if that particular blog was shut down unless there is alternative way formed by these members. 


The Central Connecting Topic Community


This is a rich network formation because readers are able to view different perspectives on an issue linked by common topic and passion. Personal details be shared through private e-mail and MSN as they are not always shared on blog to public. Basically, community are linked by blog rings and hyperlinks in form of blog rolls, tagging, blog posts, trackbacks, comments and aggregated feeds. Both power and identity is distributed and manifested through relevance, quality or amount of entertainment across community. Sub-communities are formed easily because they are not only access to one blog.


The Boundaried Community




This community emphasizes on the social connections and networking. Members who register and join the community are given chance to create a blog. Bloggers can easily access to other sites by utilizing tool such discussion boards, social networking features, wiki and instant messaging. The owner of blog has power to impose rules on the community. However, power is exercise by bloggers in three different ways which are frequency of posting, how many comments a blogger obtains help to determine his/her popularity and visualize relationships with wider audiences by using social networking tool.  


source from 1malaysia.com.my

The picture above shows the personal website of Malaysia current Prime Minister, Dato Sri Najib Razak and his site would probably fall under the boundaried community. He updates and shares his posts in frequent within the use of pictures and reflections. It emphasizes more on social connections as he allows non registrants to join the discussion and post their comments to his blogs. Moreover, his uses social networking tools, blog poll, and tag to visualize relationship with his readers.


References
White, N, 2006. Blogs and Community- launching a new paradigm for online community?, viewed 21 August 2011,

Kinkeldei, B, 2007. Whitepaper blog community: Forging Connections and Promoting Growth Through Blog Communities, viewed 21 August 2011,

Saturday 20 August 2011

Classification of Blogs and Opinion about The Most Appropriate Classification Approach



As the blogging phenomena exploded, Simmons (2008) believes that diversity of individual publishing on World Wide Web is reflected through the inventing of new words to blogs. 

Martha (2011) has come up 5 types of blogs to show how various blogs focus on different niches.
  • Corporate blog- An official blog that consists of culture, strategies, purpose and information of specific organizations.
  • Niche blog- Fix type of stuff blog which offering information on certain topic, endorsing reader to visit another website which intend to sell and promote products or service.
  • Personal blog- A blog commonly shares and writes about personal life experiences by using personal and emotional language, and therefore, each post can be different from others. Example, Kennysia.com
  • Review blog- A blog that share, discuss and comment the review about certain products and services.
However, Simons (2008) has come up with variant names on blog classification and classifies into 9 types which are: 
  • Pamphleteering blog- A blog usually published by numbers of authors that cover many topics in which Individual or group of individuals express and argue their perspective for a cause, respond to the fact reported in mainstream media or other blogs. 
Example: Andrew Norton


  • Digest blog- A blog act as guidance so you can click on the link and access to other websites. It usually summarizes and collects material from mainstream media or other blogs on a single topic issues.  
Example: Fair Go Fairfax


  • Advocacy blog- A subset of pamphleteering blog which focusing on particular point of view on particular issue. It is established by vested interest group, advocacy group, commercial organization and political party.
Example: Telstra


  • The Popular Mechanics blog- A blog that provides collection of advice and training in specialist's field. Some of these blogs can earn money from advertising.


  • Exhibition blog- A blog also known as 'vanity publishing' that are normally maintained by writers, artists, craftspeople who aim to show their creative works to wider audiences. 


  • Gatewatcher blog- A blog where specialists, expertises or particular knowledge of public events hold the account of 'gatekeeper' of traditional media. 


  • Diary blog- A personal blog usually established by majority people in writing news, photo and information.
Example: Lee ming (listed in one of the top 10 hottest blogger in Malaysia by Nuffnang)


  • The Advertisement blog- Less honest kind of blog because commercial companies pay bloggers to boost their products and services. 
Example: Nuffnang.com 


  • The News blog- A small category of blogs cover or report breaking news in depth which normally contributing to journalism.


In conclusion, I think Simons's classification method is better because she able to categorize blogs into specific types based on different blog contents. Her article has been well defined and analyzed within the use of supported examples and clear explanation.  

References
Martha 2011, What Is Blogging & Types Of Blogs [DETAILS], viewed 20 August 2011,
http://hellboundbloggers.com/2011/02/27/types-of-blogs/


Simons, M. 2008. A taxonomy of blogs, viewed 20 August 2011,
http://www.abc.net.au/rn/mediareport/stories/2008/2372882.htm#transcript